I’ve often dismissively described the last 20 years of female (and sometimes male) pop music as “Insert Singer Here.” Not that you’d mistake Britney for Rihanna or Rihanna for Katy or Katy for Selena or Demi or whoever the next cute young pop starlet the music business – and by the business I mean the industry – jams down our throats sells us[1]. But one can easily imagine each of them singing the others songs. In fact, in 2009 Beyonce´ and Kelly Clarkson wound up with hit songs to basically the same track written by Ryan Tedder, Halo and Already Gone, respectively.
While most of these Insert Singer Here songs are catchy, captivating earworms, there’s also a boring, cookie-cutter sameness to them. One after another of these songs come at us, giving off the feeling that all the artist is doing is singing an impersonal sheet of words handed them by the songwriters (plural these days) over a producer’s hook-laden backing track[2]. The songs grab your attention but rarely your soul.
Thank goodness for Adele.
25 is decidedly a pop album and decidedly different from its predecessors, 19 and 21. 19 is a stripped-down blue-eyed soul record almost exclusively written by Adele. 21 is a modern R&B album written primarily in collaboration with Paul Epworth, a songwriter who’s worked with numerous big-name pop and rock acts (U2, Florence and the Machine, John Legend). But it also included two collaborations with pop superproducer Ryan Tedder – Turning Tables and Rumor Has It, the latter an infectious song whose driving beat could have easily have found itself on an album by Tedder’s band OneRepublic.
For 25 Adele included songs with synthesizers and drum pads – obligatory for current pop music – and assembled an all-star team of pop songwriters/producers that are largely responsible for today’s radio hits: Max Martin (Backstreet Boys, Britney, Taylor, Katy), Greg Kurstin (Kelly Clarkson, Pink), Danger Mouse (who helped the Black Keys develop a radio-friendly sound), Bruno Mars, and once again, Ryan Tedder.
So why doesn’t 25 sound anything like what’s on the radio? Answer: Adele’s voice. Unlike so many of today’s songs where the artist’s voice is simply accompaniment for the backing track, Adele sings with such an emotional intensity that she can actually make us believe that Old McDonald having a farm is a sorrowful existence or that ba-baing black sheep are in pain for having wool. She’s come back from her 2011 vocal chord microsurgery with less rasp but with more ache and power, and is more emotive than ever.
But 25 also doesn’t feel like anything contemporary. Certainly, the force of nature emotional impact of Adele’s singing is a big part of that. But it’s also because Adele is uniquely able to project her emotions onto us so that we experience them as ours. In stark contrast to Britney with her “It’s Britney, bitch[3]” attitude or Taylor with all her A-list friends or Katy with her pin-up girl looks, Adele recently said to Rolling Stone, “I think I remind everyone of themselves. [I’m] relatable because I’m not perfect, and I think a lot of people are portrayed as perfect, unreachable and untouchable.”[4] Indeed, I have a personal recollection of Adele talking pictures with her fans (including this muser) before the doors opened for her show, hair undone, no make-up, and shoeless with unmatched socks. Talk about being reachable and relatable.
So even when Adele does what everybody else is doing, it’s so refreshing because it sounds better and connects to us better than what everybody else is doing. Although each song bears the thumbprint of its songwriters to the stars – you can easily imagine Bruno Mars singing All I Ask, which he co-wrote – it’s impossible to imagine anyone else doing what Adele does with these songs.
In describing 25, Adele’s frequent collaborator Paul Epworth says, “This album feels like it fits in maybe more with the cultural dialogue [than 19 and 21] instead of being anachronistic to it. It’s almost like she’s trying to beat everyone at their own game.”[5]
Indeed, while collaborating with the Kings of Insert Singer Here Songwriting, Adele has created an album of pop songs into which only she can be inserted. That she has done this and will once again be the biggest artist on the planet is, like 21 and 19 before it, another remarkable achievement.
And, no, it’s not 21. An artist’s album of a lifetime isn’t a career move. It’s something that just happens. That’s what happened with 21. And it’s not likely that there will be 85 hit singles on 25 as there were on 21 – this album is probably too ballad-laden for radio programmers to keep playing its songs until we are sick of them (except for Hello).
But 25 is definitive in its own way. It’s a brilliant reminder of how powerfully evocative pop music can be when you don’t plug just any popular singer into just any catchy song.
Grade: It’s Adele’s world. I don’t presume to give the owner of the world a grade.
My favorites (for now): the ubiquitous, yet always moving Hello; I Miss You (it’s dark; I like dark); River Lea (it’s dark; I like dark); Lay Me Down (bonus track from the Target Deluxe Version)
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[1] And in the interest of full disclosure various works by My Girl Britney and Rihanna may be found in my CD collection.
[2] Both of these points are revealed in the fascinating new book, The Song Machine: Inside the Hit Factory by John Seabrook.
[3] The oft-quoted opening to her song Gimme More.
[4] “Hiatt, Brian (November 19, 2015). “She’s The One”. Rolling Stone.
[5] “Hiatt, Brian (November 19, 2015). “She’s The One”. Rolling Stone.
Welcome to the Show (and today’s pop music)
March 22, 2016Last week on Idol My Boy Adam Lambert introduced his new single Welcome to the Show. Before you expect me to automatically love it – a completely fair assessment – let’s separate Adam’s voice which I would love no matter what he sings and the actual song that Adam is singing in this case.
First, let me thank the Millennials for blowing up the music beloved by the typical demographic of Idol and The Voice aka The Game Show With Singing. The music we knew fit into neat little categories: pop, rock, R&B[1] and country. With today’s most popular music, however, those early distinctions are irrelevant. Increasingly, the best pop music today blends genres and even eras of music seamlessly. In her 1989 album, one-time country/pop singer Taylor Swift channels late 80s pop. With Uptown Funk, Bruno Mars and Mark Ronson channel the 80s Minneapolis funk sounds of The Time. Blurred Lines recalls Marvin Gaye’s 70s disco hit Got To Give It Up. Swedish DJ/Producer Avicii teamed up with American soul singer Aloe Blacc to make the hit song Wake Me Up that combines folk, country, electronica and R&B into a dance-club song. And all of these songs use modern technology and production that make them sound current.
With interests in music as wide as mine, it’s this genre/era-spanning quality that explains why I love today’s music so much. And it’s why – above and beyond Adam Lambert’s unrivaled voice – I am addicted to his new song Welcome to the Show.
What kind of song is this? It’s certainly anthemic. It’s electro-pop[2] but it’s very dark and moody in contrast to electro-pop’s typical lightness. And it’s also meant to be inspirational which belies it’s dark and moody tone. And just when you think the beat is going to go big in a disco/house music direction, it stays big in an arena rock way. And finally because he can, Adam throws in a variety of R&B vocal licks.
So, again, what kind of song is this? It’s a rock, pop, moody ballad and a variety of sub-genres all at the same time. And, again, it’s why I love it. Much of the music I listen to today fits this kind of indescribable description but still marked by the artist’s particular talent – in this case Adam’s remarkable voice and vocal ability.
Moreover, it fits the way the business of music – and by the business I mean the industry – is done today where artists can create and publicize their work very spontaneously. In a recent interview Adam said there was really no rhyme or reason to unveiling his new single, which doesn’t belong to any particular album . . . he just liked it.
As to the details of Welcome to the Show’s origin, it was written by Swedish singer-songwriter Laleh who has written big hits for Demi Lovato (Stone Cold) and Tori Kelly (Should’ve Been Us), as well as three songs on Ellie Goulding’s new album Delirium. And it was produced by Max Martin – The Omniscient and Omnipotent Overlord of the Pop Music Universe[4] – who also produced Adam’s recent album The Original High as well as the songs Whataya Want From Me and If I Had You from Adam’s debut album For Your Entertainment.
Welcome to the Show has garnered it’s deserved share of buzz. And yeah, the actual review here was 80 words. The rest was was another 600+ words of contextual musings. It’s what I do.
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[1] A code for “black” music. R&B was seen as a more innocuous and accurate term (although Jerry Wexler who created the term wished he had called it “rhythm and gospel”, instead) than “race’ music as it was first known which essentially separated black music from everything else per the Jim Crow culture of that day. Thankfully Berry Gordy – building on the work of Little Richard – came along and made R&B more desired and widely available, i.e. “The Sound of America” as Berry liked to call Motown.
[2] Nearly every day a new category springs up in a feeble attempt to describe the sound of similar songs.
[3] http://popcrush.com/adam-lambert-welcome-to-the-show-interview/
[4] Take about a week to go through this list: https://en.wikipedia.org/wiki/Max_Martin_production_discography
Categories: Mindless Rant or Intelligent Commentary, Reviews
Tags: Adam Lambert, Max Martin
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