Yet ANOTHER One Bites the Dust

Sorry, Sawyer Fredericks fans. Your The Voice aka The Game Show with Singing Season Eight (2015) champion has just seen his career go the way of too many of that show’s winners. Last week he told his fans that he and the show’s record label – you know, the one that promises a recording contract to its winners – had “mutually” parted ways.

Let me explain what the frequently used phrase “mutually parted ways”[1] means in the business and by the business, I mean the industry. The label unilaterally decides to no longer support an artist. The artist then mutually agrees it would be wise to leave a label that is no longer going to support them. Both parties play nice in public. Artist starts career from scratch as an independent, i.e. no record deal and highly unlikely to ever get one. In Sawyer’s case, that means also losing the manager you had by virtue of winning the show and having your mother become your new manager.

By now, you should know this is a bad habit for The Voice. Sawyer is the fourth winner who has not released an album in spite of “winning” a recording contract. He did at least put out a 4-song EP, which was better than Jermaine Paul, Josh Kaufman and Craig Wayne Boyd were able to get from winning. And we have yet to hear from Season Ten winner Alisan Porter.

I have been writing about this sham for years[2]. So if you watch The Voice even though the show consistently makes false promises to the viewers and the artists, don’t get attached to your favorite (watch your back ex-Idolist Sundance Head). The Game Show With Singing continues to be hazardous to the career health of its winners.

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[1] Sometimes “amicably” is included along with gushing by the artist about how happy they are to see their career moving forward. The words: “Of course, I’m delusional.” are never used.

[2] Among others: https://idolmusings.wordpress.com/2015/12/15/will-yet-another-voice-winner-bite-the-dust/

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